HALFSTEP LABS
HALFSTEP LABS
Halfstep Labs is a growing web3 creative agency that needed a logo design, branding guidelines, and a simple landing page for clients to interact with.
The Halfstep logo is inspired by the stride of a runner, leading the pack and setting the pace. The founding team of semi-professional runners wanted to integrate the idea of “half-stepping” or pulling the rest of the team forward so everyone can get better.