Zig Kinetica Concept I

For the debut of Zig Kinetica. Reebok partnered with fashion designer Ian Paley. We worked with Paley to bring this project to life. Taking his design concept and creating all the technical work so it could be sampled. Together we selected materials, colors, and finishes to elevate this fashion-forward model.

SS20 / Reebok

Creative Direction: Ian Paley, John Greenhalgh

Project Manager: Keith Stern

Developer: Tom Piacentini